What
is Google’s EMD Algorithmic Update?
Google
is going after "low quality" exact match domains (EMD) to ensure they
do not rank well in the Google search results.
It seems like many sites were hit, as many webmasters have reported being hurt by this update. A WebmasterWorld thread has several webmasters claiming to be victims. I will do a poll on this in about a week, I don't want to poll our readers until they have time to investigate if they were impacted by this. But it seems pretty significant, especially for SEOs and domainers.
It’s still early, but it
seems that it’s not intended to wipe the search results entirely clean of sites
with spammy domain names. Rather, it’s intended to keep the search results in
check for anything that could ruin the user experience.
Furthermore, Danny Sullivan of SearchEngineLand wrote that Google confirmed that the EMD algorithm is going to be run periodically, so that those that have been hit stay filtered or have a chance to escape the filter, as well as catch what Google what might have missed during the last update.
It’s clear that Google wants its search results to be natural and free of manipulation. What used to be one of the industry’s most powerful ranking tactics is now something that could
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