Basic search engine optimization
(SEO) is fundamental. And essential. SEO will help you position your website
properly to be found at the most critical points in the buying process or when
people need your site.
There are many aspects of off-site search engine optimization that almost every SEO is familiar and aware of, including link building, blog commenting and social bookmarking and tagging for external meta data. Let’s not forget however, that there is an entire practice of site structure, keyword density and on-page factors as well.
There are many tactics one can work with to optimize site pages for on-page SEO which may result in a higher rank for each of your site’s web pages.
The Meta Keywords, Description and Robots tag — Google used description copy to market your site in its results, treat this as optimized sales copy. Make sure your sitemap.xml page is CONSTANTLY called up to the search engines .
The Title Tag – The MOST important aspect of on-page SEO, just take our word for it.
The Body Text (focus on the body text in bold, for this denotes strong emphasis to the search engines)
The first sentence in the body text and the first words used per sentence are the most important ones for advanced on-page SEO necessities (Make it humanly readable and SE readable — The words used in the first sentence are most important due to the implementation of Google’s LSI algorithm)
The URL — The subdirectory folder and page of content should be SEO’d
The H1 and H2 Texts are highly important – Why? They show the search engine the main subjects and Table of Contents for the content to be indexed.
Same-Site Link URLs — Not only should you be using your keywords to describe pages within your site, those URLs you link to must have SEO URLs
Keyword Density — 8% is excellent and doesn’t seem spammy, if you have a 500 word article, then 40 of those words should have variances of the search term you are targeting, if this seems excessive, lower the keyword density down to 5% and you will only need to add 25 variances/instances of your keyword.
Make Sure That There is Only One Version of Your Site-301 redirect all non www. URLs to the www. ones or vice versa.
If You Following these Guidness You are on Your way towards good On Page SEO.
