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Thursday 24 April 2014

SandeepSEOExpert: Choosing The Right Domain Name For SEO


A few tips on what to do, what steps to take, when researching a domain name buy. Choose a good domain name for your store. Having your own domain rather than using the subdomain supplied with your store adds credibility and professionalism.
(1) Do a site command and if no content is found, that can be a bad thing. Of course, if the domain name was never registered or is new or is parked, then it is likely no content will be found. But if it is buying someone else's domain name, then no content found is a red flag.

(2) Search for the domain name without the .com and see what people wrote about it. See if there are bad stories on it. See if someone went around and did a lot of spamming.

(3) Use archive.org to see the site before you owned it. Did it look spammy?

(4) Ask to see Google Webmaster Tools and look for messages and stats there.

(5) Ask to see Google Analytics or other analytics they may use.

Below I have listed Some Tips Which Helping People to find Great Domain Name..
website. Below, I've listed 12 tips I find indispensable when helping people select a great domain name.

Brainstorm 5 Top Keywords

When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you're seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you're launching a mortgage related domain, you might start with words like "mortage, finance, home equity, interest rate, house payment" then play around until you can find a good match.
Make the Domain Unique
Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain. I still believe that Flickr desperately needs to buy Flicker.com - I hear kids in their 20's tell parents in their 40's and 50's to see photos on Flickr and always envision that traffic going straight to the wrong domain.

Only Choose Dot-Com Available Domains
If you're not concerned with type-in traffic, branding or name recognition, you don't need to worry about this one. However, if you're at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org (as SEOmoz does) is fine, owning and 301'ing the .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that's out there - don't make the mistake of locking out or losing traffic to these folks.

Make it Easy to Type
If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value. I've even heard usability folks toute the value of having the letters include easy-to-type letters (which I interpret as avoiding "q," "z," "x," "c," and "p").

Make it Easy to Remember
Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don't want to be the company with the terrific website that no one can ever remember to tell their friends about because they can't remember the domain name.

Keep the Name as Short as Possible
Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.

Create and Fulfill Expectations
When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That's why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com and Zillow.com (whom I usually praise) required far more branding because of their un-intuitive names.
Avoid Copyright Infringement

This is a mistake that isn't made too often, but can kill a great domain and a great company when it does. To be sure you're not infringing on anyone's copyright with your site's name, visit copyright.gov and search before you buy.

Set Yourself Apart with a Brand
Using a unique moniker is a great way to build additional value with your domain name. A "brand" is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren't as compelling as branded names like bankrate.com or lendingtree.com. SEOmoz itself is a good example - "SEO" does a good job of explaining the industry we're in and creating expectations, while "moz" gives a web association, and an association with being free, open, and community-driven.

Reject Hyphens and Numbers
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.

Don't Follow the Latest Trends
Website names that rely on odd mis-spellings (like many Web 2.0 style sites), multiple hyphens (like the SEO-optimized domains of the early 2000's), or uninspiring short adjectives (like "top...x," "best...x," "hot...x") aren't always the best choice. This isn't a hard and fast rule, but in the world of naming conventions in general, if everyone else is doing it, that doesn't mean it's a surefire strategy. Just look at all the people who named their businesses "AAA... x" over the last 50 years to be first in the phone book; how many Fortune 2000's are named "AAA company?"

Use an Ajax Domain Selection Tool
Websites like Domjax make it easy to determine availability of a domain name - just remember that you don't have to buy through these services. You can find a name you like that's available, then go to your registrar of choice.



5 comments:

wow the admin of this blogspot are create very nice and informative blog. In the present time online marketing have also increased. Now, for considerable online presence a business require a ideally developed and designed website. Website Development has increased the productivity of the business. But the point is which domain is best to gave profit the buisness. That is the main reason domain analysis is first priority before the business starting. You post very nice informative information that is very helpful to all IT expert. Please keep posting and thanks for sharing me.
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Nice blog really helpful for those who don't know about how to choose domain name for their website for seo ..I followed the tips which you specified here and choose a perfect domain name for my business website and got it registered with the vendor TheWebPole.com for affordable cost ....

Thanks for sharing the above information with us. IT services are the best way to enhance the business and it can increase the customers' interest in your business. Using IT services is in the trend to spread the business area.

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Thanks admin for sharing such an interesting and amazing blog to enlighten us. The IT Company and its services are in trend to develop the business at the stretch that's the reason why people are getting attracted towards its training.
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