7 Surprisingly Simple Factors That Will Take The Lead

                                                                          

2013: The 7 Factors That Will Determine Your Survival in SEO

If it were up to me, I’d simply focus on creating value for the reader — because ultimately, that should be the goal of any website. However, increasing competition may require you to employ strategic practices in a pragmatic approach to assist your rise to the top of the SERPs. Here are the tactics and strategies that will dominate the SEO landscape in 2013.

1. Quality of Content

Ultimately, it all comes down to the quality and value of the content on your website. Google has been very explicit this year about good-quality content, and we expect this trend to carry over into next year in full force. By content quality, the metrics are:

• uniqueness of the content/topic
• resourcefulness and information richness (i.e., no thin content)

2. Content Marketing

Content marketing is being touted as the next big thing. Experts have called it the new SEO. To an extent, this is true. As a general rule, content marketing attracts backlinks, and adds value for the user/reader. It is more challenging, because you have to generate more content of high quality, circulate it, and make sure your content gets published widely with ample social signals to generate substantial SEO value.

Since Google takes valuable content seriously, a solid content marketing strategy will be the key to climbing to the next level in SEO.

3. AuthorRank

AuthorRank has emerged as a vital metric in deciding SERPs, although studies about its value are still ongoing. One thing that we can be sure of in 2013 is that AuthorRank will add credibility and value to your website, and it will be vitally important for every webmaster.

4. Social Signals

After much debate and discussion, social signals have largely been accepted as valid ranking factors. In the next year (and probably in the years to follow), social signals will play a growing role. Shares, retweets, mentions, and perhaps most importantly, +1s are trophies every webmaster should be amassing.

5. Mobile/Responsive Design

Although this does not directly influence the ranking of a page, it will play a role in your fortunes. Google was one of the first companies to become aware of this trend in web browsing due to the growing presence of tablets and smartphones. Responsive design may not be an explicit SEO factor, but in terms of usability, it is likely to be a highly influential element to consider in 2013.

6. Localization

Google’s growing preference for local websites and information has become evident in many searches. It’s safe to assume 2013 we’ll witness an increase in this preference. Websites that apply local SEO will enjoy higher rankings and visibility. This includes map data, listings, citations, and reviews on local information sites.

7. Media

Images and videos have become staples on the Internet. We’ve consistently seen that relevant results that include videos get ranked higher than text-only content. The further emergence of media content is an important development you can expect next year. It’s becoming essential to add relevant non-textual media to text content, because this adds value and makes the content more resourceful.

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Site Ranking by Employing White Hat Seo Solutions

                                                                        

Effective SEO solutions aids in making the task easier of generate traffic on websites and improves its rankings in search engines. Although by using various tactics and strategies, site can get good rankings in search engines, yet it differs from professional to professional that what strategy they will follow in order to increase site ranking. Keyword analysis, link building, forum and article posting, comprehensive and detailed site map are all SEO solutions which are used by each SEO company in giving the precise picture of website optimization to their customers.
It is important to disclose that SEO will lead to fruitful results only when used with white hat techniques. Likewise, if you are aiming at increasing site traffic by building links, then make sure that you will employ ethical methods for building links to your site. Avoid using black hat SEO techniques such as spamdexing, cloaking, etc for implementing SEO solutions. Moreover, smart engines have automated algorithm from which they can easily detect that whether professionals have used white hat or black hat techniques for any particular website. In the case, your website has gained rankings by using black hat techniques, then definitely your website will get penalize within short period of time.
SEO process is constantly evolving as everyday new rule is revolutionizing the industry. Therefore, it becomes pertinent to keep on updating yourself regarding new introduced rules. For this, it is advised to subscribe some quality newsletter that will help in updating with changes taking place in the respective field. Implementing another SEO features like implementing cascading style sheets in your site’s coding is a good way of preparing for the bots of search engines as CSS is a transparent coding which aids bots in crawling your website.

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Difference Between Ethical & Non-Ethical SEO Techniques

                                                             

White Hat SEO and Black Hat SEO techniques can determine where you website ranks in the search results for your targeted keyword phrases. In short the website design and Search engine optimisation plays a key role in ensuring that your website succeeds in obtaining maximum search engine visibility and in turn ranking higher than those of your other competitors.
Normally web designers will employ ethical or White Hat SEO techniques in order to make a website rank high in the search results for certain keyword phrases, however with millions of online businesses all vying for the number one ranking for their respective service, has forced some web designers to begin using unethical practices, otherwise known as Black Hat SEO.

What is White Hat SEO?

White Hat SEO describes the ethical practices used by web designers to optimise a website in order achieve optimal online visibility for specified keywords. White Hat SEO Techniques promote long term results conform to Google's SEO guidelines and is regarded as being the most effective process of website promotion.

What is White Hat SEO and what does White Hat SEO involve:

• Keyword Density
• Good and informative website content
• Well configured Title bar, and Meta Tags
• Link Exchange

What is Black Hat SEO?

Black Hat SEO is the opposite to White Hat SEO and as such is deemed as being unethical. Black Hat SEO is considered to be an aggressive SEO tactic and as such tend to ignore fundamental search engine guidelines. Although these practices can generate quick results, they are more often than not short term. Choosing to implement Black Hat SEO techniques to increase your website's online visibility and ranking should be discouraged as your website may very well be banned from major search engines.
What do Black Hat SEO techniques include:

• Keyword Stuffing
• Cloaking
• Hidden Links & Text
• Redirects

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The Art Of Mastering SEO

                                                                 

Every professional web developer knows how crucial it is to achieve a high search engine ranking on the web. It’s a simple formula: the higher your rankings, the greater your site traffic. Read below for a few suggestions on ways to optimize your site for improved rankings.
You first task is to learn your search engine optimization basics. The world of the internet is not ideal, decisions on rankings are not made by human beings. They are actually made by search engine robots. This task is given to computers, and they use complex equations and algorithms to determine this. The main reason to do SEO work is to build up your website and cause it to rank better on different search engines.
Search engines will determine your website ranking backed on various different factors. Inbound and outbound links, how frequently you update, visitor traffic, and keywords in your content and headings all factor in.
Remain patient as rank growth can take time. Crawlers search for specific information that appeals to them. Using keywords proficiently within your titles, pages and text will push the engines to focus on your site. You should be focused on using the keywords you’ve chosen to rank highly within your niche and increase the traffic to your website. Following the steps above will give you the results you need to build your success.
When you type in a search term on popular search engines, you might have noticed a list of “featured results.” If you pay, you could put your website there. If you are looking to pay to get your website on the first results page, this is the only way to do it.
There are many other SEO techniques that you can use as well as keyword placement methods. For example, you can have other websites link to you or you can link to others. Consider asking if another site will link to you. In return, you can link to them.
Targeted visitors are the potential buyers who visit your website as a result of your marketing techniques, a keyword search, or other intentional method. Visitors who reach your site after specifically searching for it are far more likely to become customers than those who stumble across it at random. In order to attract the visitors that you want, you have to make sure that you place the proper keywords throughout your site to draw them in. You should also consider purchasing advertising space on websites that your target demographic is likely to visit.
Every company needs to have a site online. The Internet is one of the best sources of new business for your company, so an excellent website is vitally important. The following article will give you some insight on how to optimize your website.

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Search Engine Optomization – SEO Contests vs Day to Day SEO

Search engine optimization or SEO as it is widely known as to those in the internet marketing business, is the art of making a web site attractive to search engines. The result of having a site that is attractive to search engines is having the web site rank well for a given key word or key phrase.

In an SEO Contest, the execution of the art becomes slightly skewed. For instance, the first rule of SEO should be to build your site for the people and not for the search engines. However, the contest environment is vastly different. For one thing, SEO Contests are short lived. You are aiming for short term results quickly, the tactics you might use could end up getting you penalized by engines such as Google in the long term but can be beneficial for a contest lasting only a few months.

One such tactic is keyword stuffing. For instance, in the ambatchdotcom seocontest the top 3 contestants average keyword density is 50% of the title, 3% of the body, 8% in H tags, 15% in links. On the other hand, the top ranking site in Google for the key phrase “SEO Strategy” has 0% in the title, .2% in the body, 0% in H tags and 2.3% in links.

Clearly keyword density does not matter much in the long run but to achieve quick results, it is one of the tactics used in contests.

Obtaining links from other websites (backlinks) is THE first line tactic used to rank your website high in the search results. Typically one would attempt to obtain links from related web sites using a variety of anchor texts with target keywords. It is also desirable to “deep link” to internal pages and not just links to your main page.

In an SEO contest, participants are more likely to stick to using only the target keyphrase for their anchor text and they are also more likely to link solely to the main page of the site as well. In the long term, sites with better and more varied backlinks would quickly over take these contest sites in the search engine results.

Finally, in the backlink equation is relevancy. It’s not very difficult in normal circumstances to find a site that is related to your target keyword. If your content is valuable, over time you will obtain organic links, that is, other webmasters will voluntarily link to your site as a resource. You can also trade links with sites sharing your theme and even buy links on related sites. In an SEO contest, finding a related site is difficult because the keyword or key phrase doesn’t typically exist therefore relevancy is non existent.

So in SEO contests it becomes a matter of quantity and quality rather than relevance of the links. Participants in the ambatchdotcom seocontest have backlinks from every imaginable type of site and as long as Google doesn’t catch up with the contest, and make it’s determination of what is relevant, it’s likely that relevancy wont be an issue.

In conclusion, while the same strategies exist for day to day SEO and SEO contests, some strategies weigh more heavily and that is due to the duration of the contest. Web sites should be built for people first and then fine tuned for search engines. Webmasters must never loose sight of this all important fact. The bottom line is that no matter how high your site ranks in the search engine results, if it doesn’t attract a visitor and does not contain content worth reading then your visitors will not stay and they will not return. That is real world SEO.

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What is SEO(Search Engine Optimization)

Search engine optimisation – commonly abbreviated to SEO – is the process whereby a

web site, or more specifically a web page or document, is constructed or amended in such

a way as to improve its placement in the search engine results pages or SERPs. Search

engine optimisation should not be seen as an end in itself. It is a function that should be

undertaken to improve the overall commercial performance of a web site.

Good search engine optimisation will ensure that a page appears higher in the search

engine results for a range of relevant, specific and valuable search terms or queries. The

simple objective of SEO is to generate more valuable web site traffic. The achievement of

a higher ranking against relevant search terms has commercial value for a web site

because it will attract more traffic than a lower ranking. In an increasingly crowded

online environment, search engine optimisation is therefore a crucial online marketing

discipline.

The role of SEO is to legitimately influence the process of improving rankings. There are

few genuine guarantees of a top placement, particularly for highly competitive search

terms. Good SEO will improve a web site’s ranking across a range of selected terms.

However, any process whereby a search engine is illicitly manipulated in order to

guarantee a high placement is referred to as spamming.

The successful execution of a search engine optimisation project requires skills in the

areas of analysis, research, planning, copy writing and communication. A comprehensive

search engine optimisation project is divided into four interrelated phases.

1. Pre-site activities – The research and planning activities undertaken before an

existing or new site or page is actually touched or built.

. Understanding your organisation’s online business strategy

. Researching your market category, customers and competitors

. Keyword research and selection

2. On-site activities – The activities directly involved in the content and design of

web pages.

. Writing the title, description and keyword meta tags

. Writing content – Body copy, titles, image tags, outbound links that reflect and

enhance keywords.

. Building internal links – Helping the search engines navigate the site

. Site design and construction - Ensuring the web page utilises design and code that

can be properly crawled and indexed by the search engines.

3. Off-site activities – Building a portfolio of quality inbound links to your web site.

4. Post –site activities – Analysing and responding to site traffic and user feedback

once a web site has been optimised. Effective SEO is a continuous activity.

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How to Optimise Your Site

Introduction-

This section describes the key processes undertaken to obtain a higher organic ranking

with the major search engines.

How search engines work is part of their proprietary knowledge. The exact workings of

their algorithms are closely guarded commercial secrets. However, guidance to how these

algorithms (or algos) work can be found or deduced from various sources. Some general

guidance is available free, directly from the search engines’ own web sites. Some

guidance can be found from examining the various Google and related patents. Some

general guidance can be found from authoritative articles on SEO forum sites. However,

real world applications of this knowledge can only be found by experimentation and trial

and error.

There are some general rules. Applying them will provide a route to improved search

engine visibility. The guidance in this section could be broadly applied to the three main

engines – Google, Yahoo and MSN. However, given its dominance, much of the advice

is derived from my interpretation of the Google “Hilltop” patent of 2001. The patent is

believed by SEOs to have been the basis of the so-called Google “Florida” update of

November 2003.

The Four Phases of an SEO Project

Optimisation

1.

Pre-Site

2.

On-Site

3.

Off-Site

4.

Post-Site

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