Normally web designers will employ ethical or White Hat SEO techniques in order to make a website rank high in the search results for certain keyword phrases, however with millions of online businesses all vying for the number one ranking for their respective service, has forced some web designers to begin using unethical practices, otherwise known as Black Hat SEO.
What is White Hat SEO?
White Hat SEO describes the ethical practices used by web designers to optimise a website in order achieve optimal online visibility for specified keywords. White Hat SEO Techniques promote long term results conform to Google's SEO guidelines and is regarded as being the most effective process of website promotion.What is White Hat SEO and what does White Hat SEO involve:
- Keyword Density
- Good and informative website content
- Well configured Title bar, and Meta Tags
- Link Exchange
What is Black Hat SEO?
Black Hat SEO is the opposite to White Hat SEO and as such is deemed as being unethical. Black Hat SEO is considered to be an aggressive SEO tactic and as such tend to ignore fundamental search engine guidelines. Although these practices can generate quick results, they are more often than not short term. Choosing to implement Black Hat SEO techniques to increase your website's online visibility and ranking should be discouraged as your website may very well be banned from major search engines.What do Black Hat SEO techniques include:
- Keyword Stuffing
- Cloaking
- Hidden Links & Text
- Redirects
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